Sneaker Obsession

The stories behind the brands, designers and sneakerheads, transforming sports footwear into a cultural phenomenon, unfolds in this epic volume. From the beginning of the twentieth century as a sports shoe; to the excitement by seeing Michael Jordan's red, white and black hightops on the field; For hip-hop footwear boast and style, the sneaker has become a status marker and a sought after cult colleague object. This sneakers History spans Nike's famous Swoosh logo and global dominance, the saga of the dueling brothers who founded adidas and puma respectively, and the sustained popularity of off-White kicks and Vans.

With a glossary of keywords and an overview of the sneaker's technological and stylistic revolutions, this is an essential book to understand the Streetwear universe, vocabulary and codes; its innovators and their sought after models; As well as the burgeoning global resale economy. Through profiles of the marks; Portraits of Virgil Abloh, Chitose Abe and Travis Scott; and interviews with Kanye West, the collector Max Limol and pop culturegry Sarah Andran of the legendary Parisian Boutique Colette, this book gives a deep perspective on the creativity of the industry. Insight into the future of sneakers And how the leading brands are committed to sustainability, adaptation and gender equality reveals how the sneaker industry continues to reinvent itself at the forefront of culture.

Give the inspiring book to him or her who loves sneakers or streetwear. It definitely becomes a hit.