Supreme - Sport, Art, Fashion, Gentlemen's

The first monograph of the iconic independent New York Street Fashion Label Supreme.

In April 1994, Supreme opened its doors on Lafayette Street in Downtown Manhattan and became home to New York City's tax culture. Supreme challenged the dominance of the established West Coast Skaterscene and the new conservatism in the 1990s New York and defined the aesthetics of an era with rebellious cool, reaching from skaters to fashionistas and hip-hop heads.

Over the past sixteen years, the brand has remained true to its roots, while working with some of the most pioneering artists and designers of its generation, and with stores in London, Los Angeles and Tokyo, it has become an international icon for Independent countercultural style.

This definitive monograph - with written contribution from contrasting style judges, Aaron Bondaroff and Glenn O'Brien, and including an interview between founder James Jebbia and the artist Kaws - collects the various elements of the brand's production, from legendary advertising campaigns to especially ordered skateboard designs, photographs and works of art. and a comprehensive index of their products to date.

This richly illustrated book includes collaborations with Jeff Koons, Richard Prince, Damien Hirst, Public Enemy, Lou Reed and Futura 2000, and is an overview of sixteen years of modern street fashion and culture reflected in the pioneering work of one of New York's most influential independent labels.